Moritz

This project is a collaboration with Moritz. Moritz is a brand of Spanish beer, with its headquarters on the Ronda Sant Antoni in Barcelona, Catalonia. This Brand stands for the Catalan culture, for fun and for young people. But above all Moritz is not just a beer, it's a lifestyle and a tradition. Our objective is based on designing the identity and graphic communication of a festival, linked to Moritz.This project introduces a new experience away from the current context and calling to the senses of our body. The mouth as a symbol of freedom and expression, with which we can eat, drink, talk, sing, connect with our environment and, treating it as something erotic and full of secrecy.
The aim of the project is to make aware of the ideological, artistic and gastronomic background behind Moritz. The festival is a space of residence, meeting, debate and connection from Barcelona to the outside world.