Tav Logo

Tav wanted a second logo symbol to complement their font logo. The task was to develop an abstract symbol. The symbol reads from top to bottom and is an abstracted representation of the letters T - A - V. The design language was inspired by traditional Maori patterns and when you start to repeat the symbol you might think it is a Maori pattern, until at second glance you recognize the letters TAV. The logo can be used in different ways, either as embroidery, as a pattern or as part of a pattern.