Tiare Pattern

Tav is a well-known high-end fashion label throughout the Pacific. They are known for using traditional Polynesian motifs in their designs, which are then printed using a traditional block printing process. I helped them transition into digital printing by creating digital patterns. 
The product of this project are swim shorts. These patterns are constructed as follows; in the background is a repeating Maori pattern in the original block print style and in the foreground are painted Hibiscus, Frangipani or Tiare flowers.